Privacy policy

Privacy Policy

Last updated: November 2026

This Privacy Policy explains how ALURA ("ALURA," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit our online store, buy our products, or contact us. Our store sells LIBIDOR Shilajit Adaptogen Complex, a dietary supplement for adults, to customers in the United States. By using our store, you agree to the practices described here.

1. Information We Collect

  • Contact information: your name, email address, phone number, and shipping and billing address.
  • Order information: the products you buy, order amounts, order history, subscription details, and shipping and tracking details.
  • Payment information: payments are handled by Shopify and its payment processors (including accelerated checkout such as Shop Pay). We do not see or store your full card number. We may receive limited details, such as the card type, the last four digits, and whether the payment went through.
  • Device and usage information: IP address, browser and device type, pages you view, links you click, how you reached our store, and similar information collected through cookies, pixels, and similar tools.
  • Marketing preferences: whether you have signed up for, or opted out of, our emails or text messages.
  • Communications: messages you send us by email, phone, text, or forms, and any reviews or feedback you give us.

We collect this information directly from you, automatically when you use our store, and from our service providers (such as Shopify, our payment processors, and our fulfillment partner).

2. How We Use Your Information

  • To process, ship, and deliver your orders, including subscription orders.
  • To process payments and prevent fraud.
  • To send order confirmations, shipping updates, tracking details, and subscription renewal reminders.
  • To answer your questions and handle refunds, replacements, and other requests.
  • To send marketing emails and text messages if you have agreed to receive them.
  • To show ads and measure how well our ads and website work.
  • To understand how people use our store and improve it.
  • To protect our store, our customers, and our business, and to follow the law.

3. Cookies and Similar Technologies

We and our partners use cookies, pixels, and similar tools on our store. These fall into three groups:

  • Essential: needed for the store to work, such as keeping items in your cart and completing checkout.
  • Analytics: help us understand how visitors use the store (for example, Shopify analytics).
  • Advertising: help us show ads to you on other sites and apps and measure results (for example, the Meta pixel and TikTok pixel).

How to control cookies: you can block or delete cookies in your browser settings, and you can use any cookie or privacy choices shown on our store. If you block essential cookies, parts of the store may not work. You can also adjust ad settings in your Meta and TikTok accounts.

Global Privacy Control: we honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as a request to opt out of the sale or sharing of your personal information and targeted advertising for that browser.

4. How We Share Your Information

We share personal information only as described below:

  • Service providers that help us run our business, including Shopify (store platform and checkout), payment processors, our third-party order fulfillment partner and shipping carriers, Klaviyo (email and text messages), and the Kaching Bundles and Kaching Subscriptions apps (bundle offers and subscriptions). They may use your information only to provide services to us.
  • Advertising and analytics partners, such as Meta and TikTok, through pixels and similar tools on our store. These partners may use this information to show you ads and measure ad results. Under some state laws, this may count as a "sale" or "sharing" of personal information, or as "targeted advertising." You can opt out as described below.
  • Legal and safety reasons: to follow the law, respond to valid legal requests, enforce our terms, or protect the rights, property, or safety of ALURA, our customers, or others.
  • Business transfers: if our business is sold, merged, or transferred, personal information may be transferred as part of that deal.

We do not sell your personal information for money.

5. Your U.S. State Privacy Rights

Depending on where you live (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with similar laws), you may have the following rights:

  • Right to know and access: ask what personal information we have about you, how we use it, and who we share it with, and get a copy of it.
  • Right to delete: ask us to delete personal information we collected from you, with some legal exceptions (for example, records we must keep for taxes or orders).
  • Right to correct: ask us to fix information that is wrong.
  • Right to opt out: opt out of the sale or sharing of your personal information and of targeted advertising.
  • Right to limit sensitive personal information: ask us to limit how we use sensitive personal information. We do not try to collect sensitive personal information, and we do not use it to make guesses about you.
  • Right to non-discrimination: we will not deny you service, charge you a different price, or give you a lower level of service because you used your privacy rights.

6. Do Not Sell or Share My Personal Information

To opt out of the sale or sharing of your personal information and of targeted advertising, you can:

  • Email us at support.alurawellness@gmail.com with the subject line "Do Not Sell or Share My Personal Information," or call us at 470-310-1705.
  • Turn on Global Privacy Control in a browser that supports it.
  • Use any cookie or privacy choices shown on our store.

You do not need to create an account or verify your identity to opt out.

7. How to Submit a Privacy Request

  • Email: support.alurawellness@gmail.com
  • Phone: 470-310-1705

Verification: to protect you, we will confirm your identity before we act on a request to know, delete, or correct. We will usually ask you to confirm details that match our records, such as your email address and a recent order number.

Authorized agents: you may use an authorized agent to make a request for you. We may ask the agent for proof that you gave them signed permission, and we may ask you to confirm your identity with us directly.

Response time: we will respond within 45 days. If we need more time, we may extend this as allowed by law and will tell you why.

Appeals: if we deny your request, you may appeal by emailing support.alurawellness@gmail.com with the subject line "Privacy Appeal." We will respond to your appeal in writing within the time required by your state's law. If you are not satisfied with our answer, you may contact your state's Attorney General.

8. Washington and Nevada Consumer Health Data Notice

This section applies to residents of Washington and Nevada and to consumer health data covered by their laws.

  • We do not collect medical records or ask about your health conditions.
  • However, buying or showing interest in wellness products like ours may suggest information about your health interests. We treat this as consumer health data where the law requires.
  • We collect and use this data only to provide the products and services you ask for (such as processing and shipping your order) or with your consent.
  • We share it only with service providers who help us provide those products and services, or with your consent.
  • We do not sell consumer health data.
  • You have the right to confirm whether we collect or share your consumer health data, to access it, to ask us to delete it, and to withdraw your consent at any time.

To make a request, email support.alurawellness@gmail.com or call 470-310-1705. If we deny your request, you can appeal as described above.

9. Email and Text Message Marketing

Email: if you sign up, we may send you marketing emails. Every marketing email includes an unsubscribe link. You can unsubscribe at any time. We will still send emails about your orders and subscription.

Text messages (SMS): if you give your consent, we may send you recurring automated marketing text messages to the phone number you provide. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or reply HELP for help. We use Klaviyo to send emails and text messages. We do not sell or share your phone number or text message consent with third parties for their own marketing.

10. Children's Privacy

Our store and products are for adults. Our store is not directed to anyone under 18. We do not knowingly collect personal information from children under 13, as required by the Children's Online Privacy Protection Act (COPPA). If you believe a child has given us personal information, contact us and we will delete it.

11. How Long We Keep Information

We keep personal information only as long as we need it for the purposes in this policy, such as completing orders, handling refunds and subscriptions, keeping business, tax, and accounting records, resolving disputes, and following the law. When we no longer need it, we delete it or make it so it can no longer identify you.

12. Security

We use reasonable safeguards to protect personal information, and we rely on Shopify and our payment processors to secure checkout and payment details. No website or system is 100% secure, so we cannot guarantee complete security.

13. Third-Party Links

Our store may link to other websites or apps that we do not control. Their privacy practices are their own. Please read their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date above. If we make important changes, we may also let you know by email or a notice on our store.

15. Contact Us

If you have questions about this Privacy Policy or your information, contact us:

  • Email: support.alurawellness@gmail.com
  • Phone: 470-310-1705